WoS
🏆 JCR Q4 · JIF 0,5
YÖKSİS Eşleşti
2024 Article 1. Yazar
The Role of Emotional Attachment in the Impact of Generation Z's Trust in Digital Influencers on Unplanned Purchase Behavior
GALACTICA MEDIA-JOURNAL OF MEDIA STUDIES - GALAKTIKA MEDIA-ZHURNAL MEDIA ISSLEDOVANIJ
·
Cilt 6, s. 350-373
WoS
🏆 JCR Q4 · JIF 0,3
YÖKSİS Eşleşti
2024 Article 1. Yazar
INFLUENCER MARKETING: A CROSS-CULTURAL STUDY OF GENERATION Z IN CROATIA AND TÜRKIYE
DRUSTVENA ISTRAZIVANJA
·
Cilt 33, s. 547-567
·
ISSN 1330-0288
Arş. Gör. OSMAN NURULLAH BERK
· 3 yazar