Reflection of orientalist discourse on Netflix Turkey: The Protector

This study focuses on the analysis of the orientalist structures in The Protector (2018-2020) which is the first original series of Netflix Turkey. The formation method of the image of the East through a popular culture product in a global digital broadcast program constituted the starting point of the study. New media platforms have also gained a place as the principal actor of orientalist fiction with the development of digital technology today. As a digital platform producing special contents for each country, Netflix interprets cultural values through exchanging and re-producing them. Accordingly, discourse analysis method was used in the study to discover how orientalism related patterns were inserted in Netflix contents. Formation of orientalist discourse was examined through character representation and time-space representation categories formed through considering theoretic information. As a result, it was observed that orientalism has also found a representation area for itself in media devices emerging with technology.