URBAN CODES: Familiarity, impressiveness, complexity and liking in façades of houses

This study aims to see the local residents of Kahramanmaras who are not in the design profession, to know how they find connotative meanings in house styles concerning different cultures and to see how these meanings differ according to socio-demographic qualities. It is hypothesized that foreign examples would be preferred as a 'social status' indication compare to the domestic ones which might be considered as 'warm'. Regarding this, a total of 102 respondents, composed of middle- aged people (25 female, 26 male) and students (25 female, 26 male) have evaluated the façades of 12 houses through using five-point semantic differential scales under four headings: Familiarity, Impressiveness, Complexity and Liking. The results have shown that different styles with different forms, elements and materials have been evaluated differently by the respondent groups. While the most impressive foreign vernacular examples were defined as the 'social status' indication, the most familiar local vernacular examples were indicated as the 'warmest' house façades. Amongst these results, it was also noted that the students appreciated the foreign vernacular examples and found them attractive than the middle age respondents.