Mobile phone selection based on a novel quality function deployment approach

Fuzzy quality function deployment (QFD) approach has been extensively implemented to transform customer requirements (CRs) into products or services because fuzzy numbers provide to obtain more accurately the judgments of experts in vagueness environment. This study proposes to use interval type-2 fuzzy (IT2F) numbers in the improving of fuzzy QFD method. The developed IT2F number-based QFD approach utilizes IT2F sets to define the correlations among CRs; the relations between CRs and design requirements (DRs); the correlations among DRs; the weights of DRs. There is no paper about integrating QFD approach and IT2F set in the literature. IT2F numbers include more accurately the judgments of the experts to express the vagueness of the applications. In addition, TOPSIS (technique for order performance by similarity to ideal solution) approach based on interval type-2 trapezoidal fuzzy (IT2TrF) is utilized to select the best mobile phone. Finally, mobile phone selection implementation is handled to indicate the efficiency of the proposed method.