YÖKSİS Makale Veritabanı

Ahilik ve 4C Pazarlama Karması İlişkisi Tarihî Perspektiften Bakış

Green Supply Chain Management, Green Innovation, and Carbon-Neutral Performance: A Meta-Analytic Examination of the Moderating Role of Sustainability Metrics

GREEN CORE COMPETENCIES, GREEN PROCESS INNOVATION, AND FIRM PERFORMANCE: THE MODERATING ROLE OF SUSTAINABILITY CONSCIOUSNESS, A MIXED METHOD STUDY ON GOLF HOTELS

Green Core Competencies, Green Process Innovation, and Firm Performance: The Moderating Role of Sustainability Consciousness, a Mixed Method Study on Golf Hotels

Influencer Marketing: A Cross-Cultural Study of Generation Z in Croatia And Türkiye

HOW DOES DESTINATION EXPERIENCE VALUE AFFECT BRAND VALUE AND BEHAVIORAL INTENTION? THE MODERATOR ROLE OF SELF CONGRUITY

Validity and reliability of consumer attitude toward online shopping scale

The Functional Analysis of a Political Leader in Terms of Marketing

Sustainable Dressing: Consumers’ Value Perceptions Towards Slow Fashion

Power and control in distribution channels: The case of automobile distribution in turkey

The Effect of Digital Literacy on Online Purchase Intention: The Mediating Role of Social Media Use

Effect of suppliers involmement in product innovation activities on business performance

Adoption of Electric Vehicles: Purchase Intentions and Consumer Behaviors Research in Turkey

Toward Sustainable Input Pricing in Agriculture: The Sectoral Impact of Asymmetric Monetary Policy in Türkiye

The Psychosocial Foundations of Organic Egg Preference: A Multivariate PLS-SEM Approach Focusing on Health, Ethics, And The Environment

Exploring the Intersection of Climate Change, Sustainability, and Consumer Behavior: A Thematic Analysis of Expert Perspectives on Green Economy and Food Security

”The Relationship Between e-Municipality, Information Systems and Quality of Service and Their Reflections in Turkey”