Kurumun Atıf Alan Makalesi
Atıf Alan Yayın
The effects of color and light on indoor wayfinding and the evaluation of the perceived environment
Scopus
Toplam 171 atıf DOI
This study was designed to explore the effects of color and light on indoor wayfinding and the subjective judgments of those perceiving the environment. Furthermore, how problems experienced in buildings with complex floor plans and successive spaces are addressed using variables such as color, brightness, and correlated color temperature through a desktop virtual reality environment. The experiment was conducted with the participation of 102 university students who experienced the indoor environments with various color and light variables, and evaluated these environments using concrete concepts like clear/. blurry, attractive/. unattractive, navigable/. unnavigable and inviting/. repellent. The scores for attractiveness and remembrance of warm colors were found to be higher than those for other colors, and the median scores for the positive perception of correlated color temperature were found to be higher than those concerning high and low level temperatures. However, it was confirmed that the use of warm and cool colors in indoor environments with low light levels were not taken into consideration by users of a space and were perceived negatively. Moreover, it was determined that compared to the males, females preferred high brightness levels. © 2011 Elsevier Ltd.
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Atıf Yapan Yayın
Consumer perceptions and functional evaluations of cash desk types in the clothing retail context
Scopus
Havuzumuzda 6 atıf almış
Purpose: The purpose of this paper is to focus on assessing consumer perceptions and functional evaluations of store cash desks (Flat, L- and U-shaped) in the clothing retail context. Design/methodology/approach: To test the assumption that relationships exist between various types of cash desks and consumer perceptions and functional evaluations, a study was devised using digital pictures of three types of cash desks hypothetically located in a large store. Findings: Results based on semantic differential and functional items show that consumers expressed a more positive perception of flat than of L- or U-shaped cash desks. Men evaluated the store cash desks more positively than women overall. Managerial implications are discussed and directions for future research are proposed. Originality/value: This paper reveals a significant relationship between cash desk type and consumer perceptions and functional evaluations of cash desks. The results of the work suggest that retailers and designers may be able to easily make stores more attractive to consumers by installing flat cash desks. © Emerald Group Publishing Limited.
Atıf Yapan Makale Bilgileri
Kurumlar (3)
Gazi Üniversitesi
Ankara, Turkey
Selçuk Üniversitesi
Selçuklu, Turkey
TOBB University of Economics and Technology
Ankara, Turkey