Kurumun Atıf Alan Makalesi
Atıf Alan Yayın
The effects of color and light on indoor wayfinding and the evaluation of the perceived environment
Scopus
Toplam 171 atıf DOI
This study was designed to explore the effects of color and light on indoor wayfinding and the subjective judgments of those perceiving the environment. Furthermore, how problems experienced in buildings with complex floor plans and successive spaces are addressed using variables such as color, brightness, and correlated color temperature through a desktop virtual reality environment. The experiment was conducted with the participation of 102 university students who experienced the indoor environments with various color and light variables, and evaluated these environments using concrete concepts like clear/. blurry, attractive/. unattractive, navigable/. unnavigable and inviting/. repellent. The scores for attractiveness and remembrance of warm colors were found to be higher than those for other colors, and the median scores for the positive perception of correlated color temperature were found to be higher than those concerning high and low level temperatures. However, it was confirmed that the use of warm and cool colors in indoor environments with low light levels were not taken into consideration by users of a space and were perceived negatively. Moreover, it was determined that compared to the males, females preferred high brightness levels. © 2011 Elsevier Ltd.
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Atıf Yapan Yayın
The effect of age, gender and education level on customer evaluations of retail furniture store atmospheric attributes
Scopus
Havuzumuzda 32 atıf almış
Purpose – The purpose of this paper is to ascertain the effect of age, gender and education level on customer evaluations of store atmospheric attributes (colour, lighting type, musical genre/tempo/volume, circulation area, lighting, climatic conditions, ambient scent and cleanliness) in the context of retail furniture stores. Design/methodology/approach – To that end, a questionnaire was administered to 273 customers who shopped at furniture stores in the Siteler district of Ankara. The reliability coefficients of the data were defined based on their percentage values. Then, to examine the effect of age, gender and education level on customer evaluations of store atmospheric attributes, the appropriate χ2 analysis was applied. Findings – Significant differences in customer evaluations of store atmospheric attributes emerged based on age, gender and education level. Based on those results, certain store atmospheric attributes (colour, lighting type, musical genre/tempo/volume) preferred by customers were suggested to enhance the design of furniture stores. In addition, the store’s circulation area, lighting, climatic conditions, ambient scent and cleanliness were found to have a significant impact on the duration of customer visits to furniture stores. Originality/value – The study scientifically assessed the effects of age, gender and education on the perceptions of customers in terms of ambient atmosphere. Application of these findings to store design should have positive effects on the willingness of customers to remain in the store and should positively affect their shopping decisions.
Atıf Yapan Makale Bilgileri
Kurumlar (2)
Gazi Üniversitesi
Ankara, Turkey
Selçuk Üniversitesi
Selçuklu, Turkey